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Discover the media presence of La Balaiterie

Welcome to the vibrant media center of La Balaiterie! Here you will find a collection of our latest press releases and engaging videos. Immerse yourself in the world of La Balaiterie by sharing our exciting stories, ideas and updates.

owners stood outside store with brooms

​Sweeper, an ancient profession that continues in Normandy

La Balaiterie, an artisanal sorghum broom company, has set up in Royville near Dieppe in Normandy. At the head of the small business, we find a couple, Marie-Laure and Arnaud Gabriel. They left everything behind to start manufacturing original, colorful and customizable brooms, but above all handmade. Explanations from Marie-Laure and Arnaud Gabriel.

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